Copywriting for the Web Part 2: Five Great Examples of Writing for the Web

Now that we’ve examined the “three Cs” – be clear, concise, and compelling – it is easy to see where they come into play when writing web content. But good content also needs to be styled, in form and function.

July 18, 2011/by Garrett Dandreo

Why Your Brand Messaging Might Not be Working on Your Web Site

I’m finding it common that companies focus on getting their messaging right while being murky on their positioning.When I point this out, sometimes I get a blank stare or a comment that suggests to me that they view positioning and messaging as the same thing. Not understanding the difference can have big sales and marketing implications, but for now, let’s discuss how this impacts your web site.

February 16, 2011/by Garrett Dandreo

Creativity, Branding and Lead Generation

This is my last post of 2010 and a time to briefly reflect on a few things that are top-of-mind as we close out the year.The Secret Sauce
I’ve often heard it said that there are no new creative ideas, that everything’s been done. I’ve always hated that statement for its lazy and uninspired sentiment. In his book, “Outliers,” Malcolm Gladwell says, “researchers have settled on what they believe is the magic number for true expertise: ten thousand hours.” I’m happy to realize that I’ve done my 10,000 hours as a creative professional and the longer I’m in this business, the deeper my creative options become. My expanding database of memories, associations and relationships open the possibilities of finding unique creative solutions to our client’s communication problems.

December 23, 2010/by Garrett Dandreo

5 Reasons to Hire a Professional Web Copywriter

In our many Web engagements clients often question whether they need an outside writer on the project. The reason for rumination is usually either related to budget or whether internal resources have the time to get the job done. From experience I believe that hiring an outside writer is necessary and often mandatory. Here are five reasons to consider:

March 3, 2010/by Garrett Dandreo

Copywriting for the Web Part 2: Five Great Examples of Writing for the Web

Why Your Brand Messaging Might Not be Working on Your Web Site

Creativity, Branding and Lead Generation

5 Reasons to Hire a Professional Web Copywriter

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