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Welcome to Driving Rain!

This is my first post and I’m pretty excited. The blog will be a place to discuss how differentiation — in creative, client service, marketing relationships, brand messaging, user experience — can be applied to what you do for your customers. I’m also looking for serendipitous dialogues, the unexpected and often meaningful interactions that can happen when one puts themselves “out there.” In the long run, we know that this blog will be much better if you share your thoughts with us.  So please feel free to let us know what you think, either by commenting, or if you would rather email us, we’d love that as well.  Social media gives us the ability to all share and collaborate on ideas, and the discussions we have here will be much more valuable for everyone if you share your thoughts and opinions with us!

And above all else, thanks for stopping by!