Experience Matters

Our experience enables us to ask the right questions and deliver the right solutions so that your experience is the satisfaction of expectations exceeded.

What’s New at RainCastle

Jim Stengel Webaward 2014

RainCastle Communications has won the Web Marketing Association “Consulting Standard of Excellence” award for the Jim Stengel Company website.

The Web Marketing Association (WMA) is the producer of the WebAward Competition, the longest running annual website award competition dedicated to naming the best Web sites.

View Jim Stengel

Goody Clancy site launch

RainCastle has launched the brand and Responsive website for client Goody Clancy, a leading Architecture, Planning and Preservation firm.

RainCastle collaborated with Goody Clancy to articulate what makes them valuable to their clients and different from their competitors. The new positioning lead to a dynamic new logo, identity system and the “Inspiring Transformation” tagline, which informed the aspirational language and image of the new website.

View Goody Clancy

What Our Clients Say

“RainCastle gave our team the vocabulary to understand how to make our website a true lead generation vehicle. With their expert guidance we launched a terrific new site, which is yielding a marked increase in traffic and leads.”

Jim Stengel (former CMO of Procter & Gamble), CEO
The Jim Stengel Company (Professional Services Consulting firm)

“We engaged RainCastle in several marketing programs, which have yielded close to $2 million in sales leads. I look at RainCastle as our extended Marketing department — their range of capabilities and track record of delivery are elements on which I’ve come to rely.”

Mike Mitsock, CMO
AirStrip (Mobile Healthcare Technology firm)

“RainCastle has proven to be a collaborative partner throughout the branding and website processes; their work is creative, thoughtful and informed by broad experience. The relationship has gone so well we asked them to create a new corporate identity for us, which has gone equally well.”

Roger N. Goldstein FAIA, LEED, Principal
Goody Clancy (Architecture, Planning, Preservation firm)

“With relevant marketing experience to guide our web strategy, and a strong process that kept us on track, the RainCastle team was invaluable in helping us use our website more effectively for marketing, and to express the differentiation of our brand.”

Dale H. Renner, Chief Executive Officer
RedPoint Global, Inc. (Technology firm)

“RainCastle helped us transform our brand image and created a web experience that reflects our values, persona, and culture. Their guidance and expertise helped us develop a well-designed site that showcases our personality and differentiates us in the marketplace.”

Matt Davies, President
Cornerstone Environmental Group (Environmental Engineering firm)

“I needed a partner that ‘got’ our business, our market position and appreciated how our organization works. I found RainCastle to be a very strong strategic partner that provided particular value to our branding.”

Joe Cordo, CMO (former)
Quick Pivot (Software firm)

“We sought a strategic, creative partner on whom we could rely to execute — a state-of-the-art website, advertisements, trade show booth and collateral — in a very tight time frame. RainCastle came highly recommended and they delivered! We look forward to further collaboration.”

Molly Doyle, Vice President, Product Management
Predilytics (Healthcare Technology firm)

“We selected RainCastle because of their expertise in working with customers to define a brand message, and then integrate that message into a high quality web site. We appreciated their structured, process approach, which ensured the web development process was a big success.”

Jeff Barrett, President & CEO
GI Supply (Medical Device Firm)

“Last year our company had 90 days to rebrand, create a responsive website, design new tradeshow booth graphics, build an interactive booth presentation, and produce an entire set of new marketing collateral. RainCastle’s execution was flawless and on time.”

Mike Mitsock, CMO
AirStrip (Mobile Healthcare Technology firm)

“RainCastle helped Shawmut create beautiful and effective websites, microsites and marketing materials. They listened to our needs, understood the business drivers of our assignments, and delivered solutions that are not only creative but that provide real business results for our firm.”

Mike Potter, Vice President of Marketing, JLL, New England
(Former Director of Marketing at Shawmut, a Construction firm)

“RainCastle led us through a successful brand strategy process that brought together senior management, customers and employees and resulted in a new leadership brand for Unica. They successfully translated the brand strategy into impactful digital and print design concepts. Work was always on time, high quality, and within budget.”

Paul McNulty, CMO (former)
Unica Corp. (Now IBM - High Tech)

Practical Insights from
First-hand Experience

Download these custom eBooks and accelerate your Branding, Website and Marketing efforts.

From Brand to Fans: How to Make your Website a Lead Generation Powerhouse

From Brand to Fans: How to Make your Website a Lead Generation Powerhouse

This eBook explains how a clearly defined relationship between your brand, website and marketing, yields measurable results toward generating quality sales leads.

  • The Components of a Website that Convert Visitors into Leads
  • How Messaging Will Make a Lead Convert
  • How to Deliver “Scannable,” Content that Causes Prospects to Engage
  • How to Create a User Experience that Generates Return Visits and Increased Leads

Download Now

Branding for Smart Businesses: The Top Five Things You Should Know

Branding for Smart Businesses: The Top Five Things You Should Know

In this eBook, we will explain what is most important to consider in order to differentiate your firm in competitive situations.

  • The Components of a Successful Positioning Statement
  • How Positioning Sets Your Firm Apart
  • How Positioning Effects Your Entire Brand
  • How Brand Essence Brings “Personality” into Your Brand

Download Now

Corporate Website Design: How to Recognize and Create Brilliant Website Design

Corporate Website Design: How to Recognize and Create Brilliant Website Design

This eBook provides a brief overview of how to make your website into an “engagement,” and shows examples of homepages with successful engagement characteristics.

  • The Components of a Well-Organized Website that Elicits Engagement
  • How to Design for the User, Not the Insider
  • How to Create a Website that Addresses Your Visitors’ Needs and Answers their Questions

Download Now

Integrated Marketing Services: What’s the Big Deal?

Integrated Marketing Services: What’s the Big Deal?

This eBook explains integrated marketing services, what they are and how businesses can use them to their advantage.

  • How to Get Started with Integrated Marketing
  • Where to Place Your Integrated Marketing
  • Applying Integrated Marketing in the Real World

Download Now

Portfolio

Jim Stengel

The Jim Stengel Company

/ Consulting

Responsive website design and development, SEO, Copywriting

Goody Clancy

Goody Clancy

/ Architecture, Planning, Preservation

Brand strategy, Tagline, Logo, Corporate identity system, Responsive website, Copywriting

AirStrip

AirStrip

/ Healthcare Technology

Brand messaging, Company tagline, Responsive website design and development, SEO, Copywriting, Marketing Programs, Collateral, Advertisement

DataXu

DataXu

/ High Tech

Website, Collateral, PowerPoint, Infographics

GI Supply

GI Supply

/ Medical Device

Brand messaging, Product naming, Website design and development, SEO, Copywriting

Innosight

Innosight

/ Consulting

Brand messaging, Website design and development, SEO, Copy editing, Landing pages

Clayton Christensen

Clayton Christensen

/ Consulting

Website design and development, SEO, Copywriting

RainCastle Logos

RainCastle Logos

/ Selected Clients

Corporate logos, Product logos

Unica (IBM)

Unica (IBM)

/ High Tech

Brand strategy, Company Tagline, Corporate identity, Marketing communications system, Website, User conference identity, Interactive presentations

RedPoint Global

RedPoint Global

/ High Tech

Website, Tagline, Copywriting

Predilytics

Predilytics

/ Healthcare Technology

Brand messaging, Responsive website design and development, SEO, Copywriting, Collateral, Tradeshow event graphics, Advertising

Thermo Fisher Scientific (TFS)

Thermo Fisher Scientific (TFS)

/ Medical Device

Brand messaging, Copywriting, Direct Marketing, Interactive presentations, Tradeshow event graphics, Collateral, Advertising, Posters

Quick Pivot (formerly Extraprise)

Quick Pivot (formerly Extraprise)

/ High Tech

Responsive website design and development, Photo Illustration, Logo design

Tyco Electronics

Tyco Electronics

/ High Tech

Brand positioning, Brand messaging, Product Naming, Interactive presentation, Collateral, Copywriting

Biotech, Assorted Clients

Biotech

/ Assorted Projects

Website Design and development, Copywriting, Logos

Mark Richey Woodworking

Mark Richey Woodworking

/ Woodworking

Brand Strategy, Company Tagline, Corporate Identity, Website design and development, Copywriting, Collateral system, Direct marketing

Cornerstone Environmental Group

Cornerstone Environmental Group

/ Environmental Engineering

Corporate Identity, Website design and development, Microsite, Marketing communications system, Tradeshow booth design

Shawmut

Shawmut

/ Construction

Brand Messaging, Website design and development, Copywriting, Corporate tagline, Interactive presentation

Beaver-Visitec (BVI)

Beaver-Visitec (BVI)

/ Medical Device

Website design and development, Marketing communications system, Advertisements, Direct marketing, Copywriting, Brand standards

 

Have a Project?

Tell us about it, drop us an email or please give us a call at 617-553-5170.

We are here to answer any questions you may have about our RainCastle experiences. Reach out to us and we will respond promptly.