AI Search and SEO for Life Sciences Marketers

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In this updated mid-year webinar, RainCastle will share the latest insights on optimizing life sciences websites for both traditional search engines and emerging AI-driven search experiences.

What’s New

What Still Works

Practical Next Steps

Real World Insights

Tools and Metrics to Measure Success

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August 14th at 1 PM

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Webinar Description

Search is evolving, but strategy still matters. In this updated mid-year webinar, RainCastle will share the latest insights on optimizing life sciences websites for both traditional search engines and emerging AI-driven search experiences.

Building on our earlier session, we’ll explore:

What’s New in 2025: How AI overviews, generative engine optimization (GEO), and answer engine optimization (AEO) are reshaping search visibility.
What Still Works: Core SEO strategies that continue to drive high-value traffic and leads.
Practical Applications: How life sciences marketers can align keyword research, content creation, and site structure to perform in both Google Search and AI-powered platforms.
Real-World Insights: Lessons learned from our own client results and tracking to help prioritize efforts with measurable ROI.

Whether you’re refining your SEO approach or preparing for the next wave of search changes, this session will provide actionable strategies to improve visibility, engagement, and lead generation for your organization.

Speaker

Donato Dandreo

Digital Strategist, President of RainCastle Communications

President and Digital Strategist at RainCastle Communications, with over 15 years of experience in website design, development, and SEO. Donato helps life sciences organizations create websites that not only deliver a seamless user experience but also achieve strong search visibility in both traditional and AI-driven search.

Sign-Up Description Speakers

About RainCastle

RainCastle has a long track record of creating effective web experiences for biotech, medtech, pharmaceutical, and other life sciences companies—from startups to industry leaders. We have decades of experience creating unique websites that reflect each company’s distinctive voice and contribution to patient care.

Interested in learning more?

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Client Reviews

Director of Global Marketing

They did an amazing job of translating a really technical subject matter in a creative and digestible way.

Partner, Healthcare Consulting Firm

They know how to translate complex biopharmaceutical information in an appealing, easy-to-understand way.

Senior Director of Marketing

While they’re excellent at building and consulting, they’re just as strong at centralizing messaging and copywriting.

Anita Mraz

Marketing Lead, Sollis Biotherapeutics

RainCastle did an incredible job. They really listened to us and thought through the needs of all constituents so that the content hits the mark. They know how to translate complex information in an appealing, easy-to-understand way.

Business manager in the research department at a major oncology hospital.

This has been one of the most positive experiences I’ve ever had working with a vendor. Every person we worked with did an excellent job. Their visual concepts really hit it out of the park which communicated the people behind our research, it was amazing.

Duane Sword

Vice President, WaveGuide Corporation

RainCastle provides high-quality deliverables with a rapid turnaround time. The team is innovative, creative, hard-working, and dedicated. Clearly a lot of experience and tribal knowledge from past projects that shows in their teamwork and professional results.

Read All Reviews

What We’ll Cover

What’s New: How AI-driven search experiences are affecting life sciences visibility
What Still Works: Core SEO tactics that continue to deliver results
Practical Next Steps: How to align your keyword, content, and site strategy for both Google Search and AI platforms
Real-World Insights: Lessons from RainCastle’s client results in 2025

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Register Now to Learn How SEO Can Transform Your Life Sciences Website!