An Example Walkthrough of Implementing these Strategies
Tools and Metrics to Measure Success
Topics
We’ll cover a simple but effective process for implementing search engine strategies to increase visibility online. After the presentation is complete, attendees will have a clear idea for what they can do with their websites internally to improve search engine results to drive more traffic from qualified target customers/clients.
Why SEO Matters in Life Sciences: Discover how SEO can enhance your visibility in a competitive market and drive meaningful engagement.
Technical SEO Tips: Discussion around typical SEO errors and how to address them.
An Example Walkthrough of Implementing these Strategies: During the presentation, we will show an example of optimizing a section within a website from keyword research, to content strategy, to wireframing and execution.
Metrics for Success: Get a walkthrough of key metrics to monitor and tools like Google Analytics and Search Console to refine your strategy.
Speaker
Donato Dandreo
Digital Strategist, President of RainCastle Communications
Website designer, developer, and digital marketer with more than 15 years experience focusing on creating frictionless websites that allow users to navigate to what they need and convert.
RainCastle has a long track record of creating effective web experiences for biotech, medtech, pharmaceutical, and other life sciences companies—from startups to industry leaders. We have decades of experience creating unique websites that reflect each company’s distinctive voice and contribution to patient care.
They did an amazing job of translating a really technical subject matter in a creative and digestible way.
Partner, Healthcare Consulting Firm
They know how to translate complex biopharmaceutical information in an appealing, easy-to-understand way.
Senior Director of Marketing
While they’re excellent at building and consulting, they’re just as strong at centralizing messaging and copywriting.
Anita Mraz
Marketing Lead, Sollis Biotherapeutics
RainCastle did an incredible job. They really listened to us and thought through the needs of all constituents so that the content hits the mark. They know how to translate complex information in an appealing, easy-to-understand way.
Business manager in the research department at a major oncology hospital.
This has been one of the most positive experiences I’ve ever had working with a vendor. Every person we worked with did an excellent job. Their visual concepts really hit it out of the park which communicated the people behind our research, it was amazing.
Duane Sword
Vice President, WaveGuide Corporation
RainCastle provides high-quality deliverables with a rapid turnaround time. The team is innovative, creative, hard-working, and dedicated. Clearly a lot of experience and tribal knowledge from past projects that shows in their teamwork and professional results.
