The Sustainability Group is the sustainable investment wing of investment firm, Loring, Wolcott and Coolidge (LWC), a longstanding RainCastle client. Previously this business was represented on a single page of the Loring site but with the growth of sustainable investing and the success of the Sustainability Group, the time was right to have their own site.
We collaborated closely with the Sustainability team to create a visual brand that both relates to the Loring brand and presents compelling imagery from the natural world as a metaphor for the types of investments in which they are expert. Complimenting the scenic landscapes, we developed an organic icon and graphic style. Overall the site is highly visual with concise copy.