PharmaEssentia
US Medical Affairs
Expanding the family of branded biopharmaceutical websites
Client: PharmaEssentia
Category: Biopharmaceuticals
Customers: Health Systems
Locations: Massachusetts and multiple global locations
Website: pharmaessentiamedical.com
PharmaEssentia is developing novel biopharmaceuticals for hematologic and other cancers with unmet treatment needs. With the U.S. Corporate site completed by RainCastle, the company’s Medical Affairs team turned to RainCastle to create a website to present their U.S. clinical communications.
- Website Design and Development
- Website content creation
Distinct Visual Identities
To support the client’s strategy, our design team created distinct visual identities for PharmaEssentia’s Medical Affairs and PharmaEssentia Innovation Research Center (PIRC), while maintaining consistency with the corporate brand and color standards.
Our Solution
Website Structure
For each site, we collaborated with the client teams to develop intuitive site structures to make it easy for busy clinical audiences and potential employees to find the information of interest to them.
Content Creation
Our copywriter worked closely with the client team to write and edit content, delivering information on PharmaEssentia’s disease focus and innovative technology in crisp, concise copy.
Website Design
Our designers created separate websites with clean, modern looks that convey PharmaEssentia’s forward-looking innovation. Optimized for U.S.-based clinical and scientific audiences, the designs feature colorful elements that complement the text.
Supporting Recruitment
For the PIRC website, we created a robust Careers page to support the center’s ambitious recruitment goals. Through copy, client photos and employee testimonials, the page gives candidates a sense of the stimulating and supportive work environment.
Outcome
PharmaEssentia now has a pair of websites that clearly communicate the company’s commitment to clinicians and patients through groundbreaking innovation. Both the Medical Affairs and PIRC teams have expressed excitement about their fresh, new online presence.
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