OptimalWork provides a solution to the challenges posed by work. Their interactive, personalized online program provides the knowledge, techniques, and tools to gain greater self-mastery and thrive on challenges.
OptimalWork came to us with a need to promote their MasterClass and expand their messaging to include a broader audience including Professionals, Students, Corporate Managers and Non-Profit leaders.
The website includes expanded content, interactive graphics and copious calls to action for free trials of the MasterClass or a customized offering for larger groups.
For the fourth year in a row, RainCastle is recognized as a leading B2B marketing partner by Clutch:
RainCastle did an incredible job. They really listened to us and thought through the needs of all constituents so that the content hits the mark. They know how to translate complex information in an appealing, easy-to-understand way.
This has been one of the most positive experiences I’ve ever had working with a vendor. Every person we worked with did an excellent job. Their visual concepts really hit it out of the park which communicated the people behind our research, it was amazing.
Business manager in the research department at a major oncology hospital.
They exceeded all my expectations in being able to work quickly and then deliver incredibly high-quality work. They perform very well at client management and project oversight. They’re very diligent about this, and it is one of their biggest strengths.
Sarah Bassett, Executive Vice President of Assessments at Certica Solutions
RainCastle provides high-quality deliverables with a rapid turnaround time. The team is innovative, creative, hard-working, and dedicated. Clearly a lot of experience and tribal knowledge from past projects that shows in their teamwork and professional results.
RainCastle fully understood our market, our target audience, and how we wanted to frame our voice and position. Everyone from the owner to the project manager to the UX designer to the writer internalized our core business. Their creative was fresh and fit our new brand voice.
Marketing Executive, Large Educational Institute
RainCastle made it their business to be the right fit for our organization. They were able to work within our comfort zone as far as the site’s look and feel, while at the same time making our brand come across as current and in touch with a modern audience.
Carol Fontaine, Partner, Loring Wolcott & Coolidge
By updating our website and content with RainCastle, we were able to modernize the way our value proposition was presented and engage potential customers more immediately when they visited our site and looked at our solutions. This project transformed our website.”
Kevin Routhier, CEO, Coretelligent
They executed the project flawlessly, delivering various branded assets that have gotten great feedback. They delivered stellar logo options that effectively convey the organization’s values. Their team showcased admirable flexibility vis-à-vis sudden changes made by our stakeholders.
Director of communications for the FXB Center for Health and Human Rights at Harvard University.
RainCastle listened really well, and they explored deeply for understanding. This resulted in stellar branding, messaging and website for our education company. They were phenomenal at project management, always on track, responsive and pleasant to work with.
Charlotte Dowd, Marketing Director, Agile Mind
We're very happy with the outcome of the website, collateral and animated video and very much enjoyed working with the RainCastle team. We appreciated their patience, professionalism and collaborative attitude and look forward to our next engagement!
Christopher J. Ianelli, MD PhD, Chief Executive Officer
We’ve had the pleasure of working with RainCastle for quite a few years, on our previous site as well as the new one. Both were excellent experiences. Their dedicated client service and deep insight into our organization has resulted in now two websites of which we are very proud.
Becky Blaeser, Director of Communications
We’ve enjoyed a great collaboration with the RainCastle team that began with our enlisting their help to build a premier patient safety brand for the Betsy Lehman Center. With important online tools such as the Patient Safety Navigator, a great website and animated videos, RainCastle has elevated our visibility and we are now well on the way to becoming the go-to source in Massachusetts for patient safety information, insights and action.
Barbara Fain, Executive Director
The Betsy Lehman Center
We chose the RainCastle team based on the excellent experience of our partner organization, the Betsy Lehman Center. From day one, they demonstrated an uncanny ability to transform the extreme complexity of the healthcare system into a user friendly experience that we believe will be a most valuable resource for the citizens of Massachusetts
Margaret Anschutz, Special Projects Manager
Center for Health Information and Analytics
RainCastle gave our team the vocabulary to understand how to make our website a true lead generation vehicle. With their expert guidance we launched a terrific new site, which is yielding a marked increase in traffic and leads.
Jim Stengel (former CMO of Procter & Gamble), CEO
The Jim Stengel Company (Professional Services Consulting firm)
RainCastle has proven to be a collaborative partner throughout the branding and website processes; their work is creative, thoughtful and informed by broad experience. The relationship has gone so well we asked them to create a new corporate identity for us, which has gone equally well.
Roger N. Goldstein FAIA, LEED, Principal
Goody Clancy (Architecture, Planning, Preservation firm)
RainCastle helped us transform our brand image and created a web experience that reflects our values, persona, and culture. Their guidance and expertise helped us develop a well-designed site that showcases our personality and differentiates us in the marketplace.
Matt Davies, President
Cornerstone Environmental Group (Environmental Engineering firm)
RainCastle helped Shawmut create beautiful and effective websites, microsites and marketing materials. They listened to our needs, understood the business drivers of our assignments, and delivered solutions that are not only creative but that provide real business results for our firm.
Mike Potter, Vice President of Marketing, JLL, New England
(Former Director of Marketing at Shawmut, a Construction firm