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Office of Economic Development (OOED)


Animated Video / Copywriting

Read the Story

SeedMA is a program of the Office of Economic Development (OOED) to help families in eligible communities invest in their child’s post-high school education and training.

The program provides kindergarten students in the Worcester and Monson Public School Systems with an initial $50 deposit to establish a Massachusetts 529 college savings account.

RainCastle worked closely with the Office of Economic Empowerment to introduce the SEED MA program with an engaging animated video, directed to families seeking to invest in their children’s higher education.

The animated video tells a story about the benefits for families who invest in a 529 college savings account and includes helpful statistics to support the idea.

We created the video in an upbeat, light hearted, colorful visual style that will appeal to young families with children.

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