Northern Biologics needed a website that addressed several audiences including investors, scientists seeking jobs and the scientific community. Websites for drug discovery firms require a delicate balance between presenting pure science to appeal to the scientific community, attracting the best talent, providing education, demonstrating progress regarding drug candidates for investors and the overall impression of modernity and leadership to build the brand and perpetuate marketing.
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Northern Biologics, based in Toronto, CN is a leader in antibody discovery in the areas of Fibrosis and Cancer.
In order to achieve these goals, RainCastle, in collaboration with Northern Biologics, wrote all site copy and performed SEO. We designed the site to be simple to understand and to portray the world class scientific staff and facilities. This style of interactivity provides the website visitor a sense that Northern Biologics is a sophisticated company on the leading edge of technology and that the company makes it easy and compelling to engage with them.
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