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Nitto Avecia

Life Sciences

Website Design / Copywriting / SEO

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Nitto Avecia provides analytical, process development and manufacturing services to pharmaceutical companies worldwide, specializing in the burgeoning field of oligonucleotides.

Due to a merger, the company had separate websites for its two complementary business units—each with its own look and feel. The client wanted to convey a more integrated, consistent, “One Avecia” experience, while maintaining two separate websites.

RainCastle provided a comprehensive solution, developing a consistent, branded experience across the two sites through both visual and verbal elements. Key among these was an “end-to-end” solution illustration on

both home pages, providing linkage between the sites while clearly communicating how the two business units complement each other to bring novel medicines from the discovery phase to commercial production.

Visually, the sites have a clean, consistent look with content that is easily scannable and a revised navigation scheme that enables users to quickly locate relevant information.

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For the fifth year in a row, RainCastle is recognized as a leading B2B marketing partner by Clutch:

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