Mobile Heartbeat became aware of RainCastle through our website and marketing work for their partner, AirStrip. One of the issues with the previous site, was a lack of clarity between “solutions” and “products.” We solved this by rewriting copy and creating two distinct sections called “Solutions” and “Benefits,” so that website visitors understand the distinctions about what the products do and the business reasons one should care.
Read the Story
Mobile Heartbeat uses smartphones to enable clinical care teams to communicate and collaborate faster, accelerating decision-making and improving patient care.
We utilized contextual video and still photo images of nurses and physicians in clinical settings using smartphones and showing the Mobile Heartbeat UI. The site is highly visual with lots of diagrams and photos and the text and images appear to “fly in” as the web visitor scrolls through the site enhancing the sense of engagement.
Client Reviews
For the fifth year in a row, RainCastle is recognized as a leading B2B marketing partner by Clutch:
-Paul Mraz, Fziomed CEO
Director of Global Marketing, Solvias
Senior Director of Marketing
Partner, Healthcare Consulting Firm
Director of Global Marketing
Natalie Chin
Commercial Operations Specialist, NanoDx, Inc.
Paul Foley
President
Feldman Geospatial
Alison Devault, Ph.D.
Daicel Arbor Biosciences
Kristen Poor
Marketing Manager,
Paragon Legal
Andrew Levin, Ph.D.
Chief Executive Officer,
Kephera Diagnostics
Lorrie Evangelista
Marketing Manager,
Daicel Chiral Technologies
Douglas Levinson, Ph.D
Co-founder and CEO, Fount Bio
Glympse Bio CEO
Director of Marketing for Harvard Business Corporate Learning
Barbara Fain, Executive Director, The Betsy Lehman Center
Anita Mraz
Marketing Lead, Sollis Biotherapeutics
Business manager in the research department at a major oncology hospital.
Sarah Bassett
Executive Vice President of Assessments at Certica Solutions
Duane Sword
Vice President, WaveGuide Corporation
Marketing Executive, Large Educational Institute
Carol Fontaine
Partner, Loring Wolcott & Coolidge
Kevin Routhier
CEO, Coretelligent
Director of communications for the FXB Center for Health and Human Rights at Harvard University.
Charlotte Dowd
Marketing Director, Agile Mind
Christopher J. Ianelli
MD PhD, Chief Executive Officer
iSpecimen
Becky Blaeser
Director of Communications
MassGolf
Barbara Fain
Executive Director
The Betsy Lehman Center
Margaret Anschutz
Special Projects Manager
Center for Health Information and Analytics
Jim Stengel
(former CMO of Procter & Gamble)
CEO
The Jim Stengel Company (Professional Services Consulting firm)
Roger N. Goldstein
FAIA, LEED, Principal
Goody Clancy (Architecture, Planning, Preservation firm)
Matt Davies
President
Cornerstone Environmental Group (Environmental Engineering firm)
Mike Potter
Vice President of Marketing, JLL, New England
(Former Director of Marketing at Shawmut, a Construction firm
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