Mobile Heartbeat became aware of RainCastle through our website and marketing work for their partner, AirStrip. One of the issues with the previous site, was a lack of clarity between “solutions” and “products.” We solved this by rewriting copy and creating two distinct sections called “Solutions” and “Benefits,” so that website visitors understand the distinctions about what the products do and the business reasons one should care.
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Mobile Heartbeat uses smartphones to enable clinical care teams to communicate and collaborate faster, accelerating decision-making and improving patient care.
We utilized contextual video and still photo images of nurses and physicians in clinical settings using smartphones and showing the Mobile Heartbeat UI. The site is highly visual with lots of diagrams and photos and the text and images appear to “fly in” as the web visitor scrolls through the site enhancing the sense of engagement.
Client Reviews
For the fifth year in a row, RainCastle is recognized as a leading B2B marketing partner by Clutch:
RainCastles work for Agile Mind has been recognized by DesignRush, as a Best Website Design
iSpecimen
MassGolf
The Betsy Lehman Center
Center for Health Information and Analytics
The Jim Stengel Company (Professional Services Consulting firm)
Goody Clancy (Architecture, Planning, Preservation firm)
Cornerstone Environmental Group (Environmental Engineering firm)
(Former Director of Marketing at Shawmut, a Construction firm
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