Lifeward
Designing a flexible website for a growing product company
Client: Lifeward
Category: Rehabilitation Technology
Customers: Physical Therapists, Patients, Veterans
Locations: Massachusetts, USA; Germany; Israel
Lifeward (previously named ReWalk Robotics) provides innovative products to help improve the quality of life for people with physical limitations and disabilities. As the company expanded its product portfolio through acquisition, they needed a website built that reflected their new name and new visual identity. The site is easy to navigate and flexible to update. RainCastle delivered.
- Website Copywriting
- Website Design and Development
- Marketing Collateral
Interactive Product Navigation
To help website visitors quickly find products to meet their needs, we created an interactive visual on the new home page that reveals Lifeward products for key medical conditions.
Our Solution
Website Design & Development
RainCastle created a website design that combines patient images with concise, benefit-oriented product copy. The responsive site was developed in WordPress , enabling easy updating to accommodate additional expansions to the product portfolio.
Audience-specific Content
We created content and imagery tailored to key audiences with whom Lifeward engages, including clinicians, patients and injured veterans. Each page includes a filtering feature to find products relevant for specific medical conditions.
Audience-specific Content
Lifeward partners with training centers across the U.S. and Europe. We created an interactive map to make it easy for visitors to find a training location convenient to them.
Marketing Collateral
To support Lifeward’s sales and marketing efforts, we wrote and designed a series of brochures tailored to specific audiences in both the United States and Europe.
Outcome
Lifeward now has an online presence that is aligned with its growth strategy, offering the flexibility to expand its product portfolio while engaging with key target audiences. RainCastle also supported the company as it rebranded from ReWalk to Lifeward, helping ensure a seamless transition.
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