Familiar with RainCastle’s work for several other clients, GelSight sought RainCastle’s help in creating a new website, corporate identity system and visual brand identity, including collateral, event graphics, advertising and PowerPoint.
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GelSight offers Mobile Metrology and Tactile Robotics solutions to industrial clients who need tactile sensing with the sensitivity of human touch.
Using GelSight’s hardware and software solutions, clients are presented with precise 3-D renderings and metrics related to the surfaces of objects. We took this as a launching point for a logo exploration that yielded a dimensional graphical mark that suggests the surface texture of an object. It also suggests a fingerprint, which supports the idea of tactile sensing. The website and marketing materials are highly visual and representative of the type of 3-D imagery the toolset provides.
Client Reviews
For the fifth year in a row, RainCastle is recognized as a leading B2B marketing partner by Clutch:
RainCastles work for Agile Mind has been recognized by DesignRush, as a Best Website Design
iSpecimen
MassGolf
The Betsy Lehman Center
Center for Health Information and Analytics
The Jim Stengel Company (Professional Services Consulting firm)
Goody Clancy (Architecture, Planning, Preservation firm)
Cornerstone Environmental Group (Environmental Engineering firm)
(Former Director of Marketing at Shawmut, a Construction firm
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