Daicel Chiral Technologies
Website Design / Brand Messaging / Copywriting / SEO / Corporate Identity / PowerPoint / Advertising
Website Design / Brand Messaging / Copywriting / SEO / Corporate Identity / PowerPoint / Advertising
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Creating a website and visual brand identity to serve a highly technical audience presents interesting challenges. Daicel Chiral Technology develops and manufactures specialized chromatography products for pharmaceutical R&D teams and academic researchers worldwide.
They turned to RainCastle to create a website and visual identity that addressed both sides of the brain: concise, actionable information presented in a fresh design that conveyed the company’s innovation and market leadership.
We started by developing a brand messaging framework, including top-level and audience-specific messages. Building on this foundation, we developed a website design and content that highlighted the company’s distinct strengths, combining line art and a bold color palette with photography.
A key functional aspect of the project was a revamped information architecture to streamline navigation and consolidate global information—eliminating the separate sites the client previously had for each of its served regions.
RainCastles work for Agile Mind has been recognized by DesignRush, as a Best Website Design