Aureus Asset Management
Standing out in a crowded financial services marketplace
Client: Aureus Asset Management
Category: Wealth management services
Customers: High-net-worth individuals and families
Locations: Boston
Website: www.aureus-asset.com
As a well-established wealth management firm, Aureus Asset Management was looking to stand out in crowded marketplace. In addition, the firm wanted to update its identity to extend beyond the retirement of their well-known founders. They turned to RainCastle for a comprehensive solution, including logo, website, and trade show graphics.
- Logo Design
- Website Content Writing
- Website Design and Development
- Branded Templates
- Trade Show Graphics
Visual Identity
Our design team refreshed the logo and color palette, making subtle changes to establish an updated look while respecting the original brand.
Our Solution
Website Design
We created a bold, new design for the Aureus website, combining color photography with new design elements and an expanded color palette. Ghosted-back logo elements subtly reinforced the updated brand while adding visual interest.
Copywriting
Our copywriter worked closely with the client to craft crisp and concise copy. Our new home page headline—“Managing Wealth, Enriching Lives”—conveyed the firm’s value proposition in human terms.
Event Graphics
Leveraging the new brand identity, we created event graphics to highlight the firm’s core values
Branded Templates
We also applied the updated visual identity to a set of templates for PowerPoint presentations, corporate stationery, and a report template to ensure consistently branded communications.
Outcome
Aureus Asset Management now has a comprehensive brand communications solution that positions it to stand out in today’s crowded wealth management marketplace—both online and at industry events.
Abigail McCoy, CFA
Relationship Manager,
Aureus Asset Management
“Thank you so much for the months of effort updating our website! We know it was a lot of work for your whole team. We’re so pleased with the results and feel it is a great reflection of who we are as a firm! Your advice and guidance along the way was so helpful.”
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