A mobile healthcare company, AirStrip empowers clinicians to interact with and respond rapidly to clinically relevant patient information — anywhere, anytime.
AirStrip required a complete recasting of their corporate brand, targeting an enterprise audience, and an introduction to AirStrip ONE™, the new mobile application platform upon which their applications are built. We wrote and built the brand around the tagline, “Healthcare Transformation is in the Air,” which built brand equity for AirStrip and suggested that mobility is transformational.
AirStrip had a well-received launch and return engagement at the annual HIMSS (Health Information Management Systems Society) conference, for which our job was to design the booth and create the messaging, pre-show marketing, visual design and interactive booth presentation.
On the heels of this we planned and executed two strategic marketing campaigns for AirStrip ONE Cardiology. The first email campaign targeted the C-level buyer by focusing on the business case for AirStrip’s mobile healthcare solutions. For the second email campaign, we developed clinical use cases to show AirStrip ONE in real world situations, which targeted a high-level clinical audience. Together these campaigns initially yielded nearly $2m in qualified sales leads.