RainCastle Launches New Brand for FlatWorld
FlatWorld is a publisher of academic titles targeted to college professors and students. Their disruptive business model enables them to compete favorably with entrenched publishers.
The new owners of FlatWorld were prior clients of RainCastle and reengaged us to articulate their brand strategy, create a new corporate and visual brand identity, redesign their top 40 book covers and design a variety of sales and marketing materials.
We are excited to help the new FlatWorld team relaunch the company with a refocused brand that will fill a strong need in the marketplace and we look forward to our continuing collaboration,” said Paul Regensburg, president and creative director of RainCastle.
RainCastle Communications, Inc., a Boston area interactive marketing and web design firm, offers a suite of strategic, creative, interactive and marketing services, all targeted toward solving business problems. RainCastle’s award-winning work includes website design and development, interactive marketing, brand strategy, naming, corporate identity and collateral systems.