RainCastle recently launched the new website for Image Stream Medical (ISM), a leader in Operating Room Integration. RainCastle completed the website on the heels of a rebranding project. Image Stream’s specialty is providing the precise visual display of critical information to foster greater collaboration in the OR, leading to improved patient care.
The new site is a highly visual user experience with interactivity that helps tell the ISM story. A key example — a full screen depiction of the modern surgical operating room — located at the bottom of the Procedure Space Integration page, features “hot spots,” which one can roll over to bring up concise explanations about the device and other technology displayed in the image.
“We had, and will continue to have, a great collaboration with the highly engaged team at ISM with whom we did some great work,” said Paul Regensburg, President and Creative Director of RainCastle.
RainCastle Communications, Inc., a Boston area interactive marketing and web design firm, offers a suite of strategic, creative, interactive and marketing services, all targeted toward solving business problems. RainCastle’s award-winning work includes website design and development, interactive marketing, brand strategy, naming, corporate identity and collateral systems.