AirStrip Continues with RainCastle for New Cardiology Marketing Campaign
AirStrip, a mobile healthcare software company for whom RainCastle created a comprehensive brand identity, responsive website and initial Cardiology marketing campaign, is now working with RainCastle on a second phase of the Cardiology marketing campaign titled, “AirStrip Grand Rounds.”
The “AirStrip Grand Rounds” campaign consists of a series of four unique patient cases in which the use of AirStrip mobile technology enables remote Cardiologists to collaborate more quickly and effectively to improve patient outcomes. Use cases are introduced as interactive emails that graphically depict each case. The response to each email is tracked through Marketo and the learning is incorporated into subsequent emails.
“AirStrip is in the forefront of the new wave of mobile applications that are changing the face of medicine. We are thrilled to be working with such a pioneer to make the benefits clear, succinct and compelling. The campaign results are already extremely promising with some huge organizations responding to the campaign,” said Paul Regensburg, President & Creative Director of RainCastle.
RainCastle Communications, Inc., a Boston area interactive marketing and web design firm, offers a suite of strategic, creative, technology and marketing services, all targeted toward solving business problems. RainCastle’s award-winning work includes web site design and development, interactive marketing, brand strategy, naming, corporate identity and collateral systems.