Topics
Developing a clear audience perspective
Leveraging the knowledge of Subject Matter Experts (SMEs)
Tips for refining your messaging to differentiate your offering
Understanding the role of Search Engine Optimization (SEO)
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In this informative webinar, two experienced digital communications professionals will guide you on the six-step path to crafting effective web content for your life sciences website.
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Topics
Creating an effective web experience starts with developing content that sparks interest, inspires confidence, and drives engagement.
- Developing a clear audience perspective
- Identifying the most critical information, leveraging the knowledge of Subject Matter Experts (SMEs)
- Tips for refining your messaging to differentiate your offering
- Understanding the role of Search Engine Optimization (SEO)
- Developing strong Calls to Action that drive engagement
Speakers
Andy Paul
Copywriter and Brand Strategist, RainCastle Communications
Content development professional with decades of experience creating messaging and online copy for life sciences organizations, from startups to global industry leaders.
Donato Dandreo
Digital Strategist, President of RainCastle Communications
Website designer, developer, and digital marketer with more than 15 years experience focusing on creating frictionless websites that allow users to navigate to what they need and convert.
About RainCastle
RainCastle has a long track record of creating effective web experiences for biotech, medtech, pharmaceutical, and other life sciences companies—from startups to industry leaders. We have decades of experience creating unique websites that reflect each company’s distinctive voice and contribution to patient care.
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