Overview
As a marketing leader, you’re under constant pressure to drive pipeline, prove ROI, and align with sales. You launch multi-channel campaigns, invest in demand gen, and optimize messaging with a system you believe is a Ferrari—but what if you’re really operating a clunker?
In a majority of systems audited, there area costly breakdowns that sabotage performance: disconnected integrations (like LinkedIn not properly feeding HubSpot), leads getting lost instead of nurtured, bad scoring sending junk to sales, and engaged prospects slipping through the cracks. The result? Wasted budget, inflated pipeline numbers, and frustrated sales teams.
This webinar is a how-to guide for marketing leaders to ensure their marketing function runs like a well-oiled demand gen machine. You’ll learn:
The Marketing Assembly Line Framework
How to build a true multi-channel messaging journey
Why sales needs immediate visibility into sales-ready leads
How to confidently report real pipeline impact
