RainCastle Named a DesignRush Finalist for Belmar Pharma Website Redesign
We’re excited to share that RainCastle’s work for Belmar Pharma Solutions has been named a finalist in the 2026 DesignRush Awards in the Website Design, Medical & Pharmacy category.
The recognition highlights a project that brought together strategy, content, UX, visual design, search optimization, and development to create a more modern and intuitive digital experience for Belmar’s healthcare provider and patient audiences.
Designing Clarity for a Complex Healthcare Experience
Belmar Pharma Solutions is a national compounding pharmacy providing customized, patient-specific medications and hormone therapies to providers and patients across the country.
For the website redesign, our goal was to make a large and highly technical body of information easier to navigate, understand, and act on. The work included brand messaging, SEO and answer engine optimization, information architecture, wireframing, website copywriting, visual design, development, and launch support.
The new site creates distinct pathways for clinicians and patients while making important tasks and information easier to find. DesignRush specifically called out elements such as the audience-specific navigation, task-based homepage experience, answer-first content structure, accessibility considerations, and search-focused approach.
You can explore the full Belmar Pharma Solutions case study to see more of the strategy, design, and development behind the project.
Where Search Strategy and User Experience Meet
An important part of the engagement was treating search strategy as part of the website experience rather than something added after launch.
SEO and answer engine optimization informed the site map, page structure, content hierarchy, and development of new content. This helped us create an experience designed for the way people search today across both traditional search engines and emerging AI-driven platforms.
That combination of strategy, content, design, and technology is central to our work as a life science marketing agency. Life science and healthcare organizations often need to communicate complex information to audiences with very different levels of technical knowledge. Our role is to make that information clearer and more engaging without losing the credibility and precision the industry requires.
Recognition for the Work and the Partnership
We’re proud to see the Belmar website recognized by DesignRush, whose jury evaluates finalists based on creativity, execution, user experience, and impact.
The project was also built on a close working relationship between the RainCastle and Belmar teams. In a verified Clutch review, Bonnie Scerbo, Director of Marketing and Corporate Communications at Belmar Pharma Solutions, described the experience this way:
“They made us feel like their only client; we were never pushed or deprioritized because of other clients.”
That collaborative approach was essential to a project that touched so many parts of Belmar’s digital presence. In the same review, Belmar gave RainCastle 5.0 ratings for quality, schedule, cost, and willingness to refer, while noting improvements in search visibility, lead generation, time on site, and mobile engagement.
We’re grateful to the Belmar Pharma Solutions team for their trust, collaboration, and partnership throughout the process.
