Commodity vs. Intelligent Websites

We received an RFP for a B2B website the other day. It was worded in a way as to constrain response to clearly specified tasks. When the firm called and asked us what made us different from the half dozen other firms that received the RFP, I said, “possibly nothing.” I wasn’t being flippant, just acknowledging that most anybody can create a basic website, the cost is dropping and the tools are improving.

April 15, 2010/by Garrett Dandreo

5 Tips for Writing Better RFP’s

When asked for our elevator pitch, I describe RainCastle first and foremost as business problem solvers, with brand strategies and websites the mediums we happen to use to solve the problems. We’ve been most successful when clients have shared their business problems and we’ve collaborated on the solution. Inherent to this equation is the combination of our strategic value and tactical execution. Read more

January 25, 2010/by Garrett Dandreo

Waxing Poetic about RFP’s

There once was an RFP
That seemed simplistic to me
It distilled strategic needs
Into tasks, steps and fees
Real value no one could see

January 15, 2010/by Garrett Dandreo

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Commodity vs. Intelligent Websites

5 Tips for Writing Better RFP’s

Waxing Poetic about RFP’s

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