I’ve been reading a lot lately about a rapidly growing business trend called, “Design Thinking,” a practice widely popularized by global innovation and design consulting firm, IDEO, which describes the close collaboration of analytical and creative people who are addressing a product or service innovation problem. “Design Thinking” is often characterized by rapid prototyping or iteration until one has arrived at an innovative solution. Enterpreneurial types call it “design by failure,” with the understanding that it is through multiple failures that success is born. It is the model companies like Apple have taken and one that is headed toward the tipping point of becoming common corporate business practice in the digital age, which is tracking toward becoming the “age of innovation.”
I’ve never written an annual “State of the Website” blog and endeavor for it to be more relevant than the State of the Union speeches have become. As the leader of a company that has been designing websites for 20 years, a recent blogpost by Michael Brenner, titled “Is the corporate Website Dead?” certainly caught my eye.
RainCastle wishes you a happy holiday season, with sincere thanks to all our wonderful clients, partners and friends. This season, in celebration of our 20-Year Anniversary, a donation has been made to Urban Achievers Boston to support 20 middle-school students as they receive after school academic enrichment.
Most of the time, making a difference for our clients means moving the needle in terms of how they present their company, product or service; how they feel about their new brand, website and approach to marketing and ultimately, what the work we’ve created will do for their business.