Loring, Wolcott & Coolidge
A fresh online experience for a storied family office
Client: Loring, Wolcott & Coolidge (LWC)
Category: Wealth management services
Customers: High-net-worth individuals and families
Locations: Boston
Website: www.lwcotrust.com
LWC has been serving the wealth management needs of families for two centuries. As a thoroughly modern multi-family office, the firm turned to RainCastle to redesign their website to communicate its unique value proposition and broad range of services, including its leadership as a pioneer in sustainable investing.
- Website Content Writing
- Website Design and Development
Updated Look And Feel
Our design team created a fresh, contemporary design featuring an extended color palette and full-color photographs, instead of the black-and-white photography of the original site.
Our Solution
Website Structure
A key objective of the project was combining two separate websites, incorporating the firm’s sustainable investing services, The Sustainability Group, into the main website. The result is a unified navigation that still highlights the unique sustainable investing offerings.
Photography
RainCastle helped coordinate new photography showing LWC team members in candid, collaborative settings. This color photography complements the carefully curated stock images on key pages.
Copywriting
Our copywriter worked closely with the client to craft crisp and concise copy. The Trustee Relationship page communicates the value of the multi-generational relationships that LWC Trustees foster with their clients.
Web Design & Development
Our designers created a new, branded look that is contemporary and dynamic. Pages are crisp and easy to read with interactive elements revealing detail information on key pages. Our development team coded the site and performed a detailed QA review prior to go-live.
Outcome
LWC now has a website that clearly communicates a modern wealth management brand, while honoring its legacy of service to generations of successful families. The project was highly collaborative, with the RainCastle and LWC teams working closely at every step.
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