Hansen Hunter
Giving a business services company a fresh look and a clear message
Client: Hansen Hunter
Category: Healthcare Business Services
Customers: Long-term care and senior living organizations
Locations: National
Website: www.hansen-hunter.com
Hansen Hunter is a leading national provider of business services to post-acute care, long-term care, and senior living organizations. Following a series of acquisitions, the company turned to RainCastle to create a new website with a strong, unified brand visual identity, while maintaining a connection to the legacy brands.
- Copywriting
- Website Design and Development
Transitional Branding
To accommodate Hansen Hunter’s transition to a unified visual brand, we provided a brand identity solution that placed emphasis on the corporate brand, while maintaining equity in the legacy brands that are well known in their respective markets.
Our Solution
Website Structure
We collaborated with the client to develop a site structure that allows simple, intuitive navigation while allowing the flexibility easily to add new service offerings in the future. A seamless redirect plan was implemented for sunsetting aquired websites.
Website Design
Our designers created a new, branded look and feel that conveyed both professional excellence and support for their clients’ mission of care. The brand messaging and visuals relied on effective use of stock photos to convey this purpose. Bespoke icons and graphic elements add visual interest while helping highlight key points.
Copywriting
Our copywriter worked closely with the client to craft crisp and concise copy. The About Page features key messages that differentiate Hansen Hunter.
Trade Show Booth and Advertising
Leveraging our fresh, new design, we created trade show booth graphics and a print ad to give Hansen Hunter a professional brand presence to support their sales efforts.
Outcome
Hansen Hunter now has a unified and contemporary brand identity to support its continued growth, while honoring its acquired companies’ brands. The project was highly collaborative from beginning to end, helping ensure client satisfaction.
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RainCastle Communications, LLC
