bPrescient
A scientific consulting firm gains
a sophisticated online presence
A scientific consulting firm gains
Client: bPrescient, Inc.
Category: Consulting services
Customers: Biotech and pharmaceutical innovators
Location: Newton, Massachusetts
Website: www.bprescient.com
bPrescient is a scientific consulting service provider specializing in delivering innovative solutions for highly complex drug development challenges. They turned to RainCastle to create a website experience that clearly conveyed the value of their unique capabilities.
- Website Design and Development
- Website content creation
- Sales presentation
Interactive Navigation
We created an interactive graphic on the home page that presents the scope of bPrescient’s solutions, aligned with the drug development lifecycle. With a single click, site visitors can navigate to their solution of interest.
Our Solution
Website Structure
We collaborated with the client to rethink the site structure with the goal of streamlining navigation. Wireframing key pages enabled us to think through a logical flow of information before moving to content writing.
Content Creation
Communication was a high priority for the client. Our copywriter worked closely with bPrescient leadership to fully understand the firm’s capabilities and value proposition, delivering content that is both clear and concise.
Website Design
Our designers created a look and feel that aligned with the existing bPrescient brand standards, while conveying a crisp and contemporary image. Graphics are designed to convey information clearly.
Case Study Repository
The client developed an extensive array of case studies. We created an online repository to make it easy for visitors to find relevant cases using an interactive filtering capability.
Calls to Action
Prominent response forms on key web pages invite engagement, making easy for prospective bPrescient clients to take the next step.
Presentation Template
Leveraging the design language from the new website, we created a branded PowerPoint template that maintains the consistent look and feel, with the flexibility to accommodate evolving content.
Outcome
bPrescient now has an online presence that effectively communicates their sophisticated service offering with an emphasis on the business value of its solutions.
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