A fresh, new face for a
Client: Millennium Travel Nursing
Category: Healthcare Services
Customers: Nursing Professionals, Hospitals
Location: Massachusetts, USA
Website: www.millstaffing.com/
An established, regional healthcare staffing agency, Millennium Travel Nursing was facing increased competition from national players. They needed a more contemporary, user-friendly online experience to attract and retain nurses. RainCastle created a fresh, new website that celebrates healthcare professionals.
- Copywriting
- Website Design and Development
Bright,
clean design
We created a modern, clean design for an inviting user experience. Spare text is easy to read, complemented by positive images of nursing professionals.
Our Solution
The home page hero section puts nurses front and center, with messaging that reinforces the high level of support Millennium provides to the professionals they serve.
Our design brought attractive employment opportunities “above the fold” on the home page to spark interest. Listing actual take-home pay enticed job seekers to learn more.
To make it easy to explore opportunities, our design enables job seekers to browse current opportunities, filtering by specialty.
To give voice to nurses placed by Millennium, we created an integrated feed of actual Google reviews, keeping testimonials fresh while lending an air of authenticity.
Outcome
Millennium Travel Nursing now has a website that makes it easier for job seekers to find a placement that matches their skills. This supports recruitment and retention efforts, while differentiated messaging helps elevate the value proposition to both nurses and hospitals.