RainCastle collaborated with Connance to create a “Responsive (mobile-friendly) website, tradeshow booth and collateral.
Connance is a healthcare Predictive Analytics company located near Boston. Connance’s software applies predictive analytics in order to improve healthcare’s economics – lower operating costs, improve outcomes and reducing risk. The challenge in creating a website and marketing materials for companies like Connance is how to present a very complex platform in a way that a variety of audiences can absorb and recognize the value.
Working closely with Connance we developed a strong visual language with an icon library and lots of visual diagrams to make complex concepts easily accessible. We solved the problem of Connance’s two distinct lines of business, Revenue Cycle and Population Health by creating unique secondary landing pages, which almost serve as microsites for these two areas.
In addition the site is fully “Responsive,” providing an equally rich experience on smart phones and tablets as well as the desktop.