Optim LLC Chooses RainCastle to Hone Messaging Strategy and Grow Online Presence
Optical imaging designer and manufacturer Optim LLC has tapped RainCastle to strategize updated messaging and create a new website to articulate the value of Optim’s products to a set of highly targeted markets and represent the benefits of the Optim technology to end users in the industrial, medical and security markets.
The web assignment will be initiated with a messaging strategy — a process for RainCastle and Optim to develop cogent, differentiated messages for Optim’s product and market. These high-level messages will serve as the foundation for copywriting for the website and will serve the company with other marketing outreach. With a succinct messaging platform, a well-optimized web site — designed and developed for lead generation and SEO — Optim will be well positioned to enhance business development efforts in their target markets.
“Optim represents a branding and user experience challenge with which we are increasingly familiar, which is how to present a unified message and presence for a company that sells into disparate markets. We look forward to working with the Optim team to take on that challenge,” said Paul Regensburg, President and Creative Director of RainCastle.
RainCastle Communications, Inc., a Boston area interactive marketing and web design firm, offers a suite of strategic, creative, technology and marketing services, all targeted toward solving business problems. RainCastle’s award-winning work includes web site design and development, interactive marketing, brand strategy, naming, corporate identity and collateral systems.