In collaboration with our client, SmartCloud, we renamed the company HMX, an acronym that suggests the explainable human machine interface. HMX is built around the idea that human experts, augmented by machine learning, make better decisions than either can make alone.
In addition to renaming the company, RainCastle created the new corporate identity, tagline and website. We built the website around the concept that with HMX, artificial intelligence has now achieved mainstream status in augmenting human expertise with explainable AI. The site utilizes a selection of screen views of HMX’s patented Crex artificial intelligence platform to demonstrate capabilities and ease-of-use.