How AI is changing the way life sciences companies are discovered and perceived
What teams are currently seeing and struggling with in this shift
How content, PR, and channel strategies are evolving in response
Why clear, consistent positioning is more important than ever
How to align messaging across channels to avoid confusion and misrepresentation
How to communicate this shift internally and reprioritize marketing and communications efforts
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Amanda Phraner
Strategic Healthcare Communications Leader
Amanda Phraner is a communications professional in the life sciences industry, with experience supporting biotech and healthcare organizations in building clear, differentiated narratives. She has worked across brand strategy, content development, and digital to help companies articulate their value, strengthen visibility, and engage key audiences.
Amanda brings a practical perspective on how companies can align messaging across channels and adapt their communications strategies in a rapidly evolving digital landscape.
Kellie Hotz
Strategic Communications Leader
Kellie Hotz is a strategic communications leader with more than two decades of experience in the life sciences industry. Ms. Hotz currently serves as a consultant and interim head of corporate affairs for biotechnology and biopharmaceutical organizations. In this capacity, she guides her teams to define and execute high-impact narratives to enhance corporate and portfolio objectives; supports visibility and thought leadership in evolving markets; and directs internal and external momentum during major growth periods, including launching from stealth, preclinical to clinical stage development, and commercial launches.
Ms. Hotz has a strong track record of delivering successful initiatives supporting organizational transformation, competitive strategy and portfolio evolution, as well as culture and change management efforts. She has held roles as head of portfolio communications and head of market development for large and mid-sized pharmaceutical and biopharma companies. Prior to her corporate roles, Ms. Hotz built her specialized expertise in healthcare communications agencies.
Carly Lejnieks
Fractional VP of Growth Marketing
Carly Lejnieks is a life sciences marketing leader with extensive experience across biotech, healthcare, and bioprocessing organizations. She has worked with companies ranging from early-stage startups to large global organizations, helping them develop and execute integrated marketing strategies that drive awareness, engagement, and growth.
Now working independently, Carly partners with organizations to refine positioning, optimize content and channel strategies, and navigate an increasingly complex digital and AI-driven landscape. She brings a strong perspective on how marketing and communications teams can evolve their approach to remain effective as audience behavior and technology continue to shift.
Donato Dandreo (Moderator)
Donato Dandreo is a website and brand strategy lead at RainCastle, where he helps life sciences, biotech, and medical device organizations clarify their positioning and align their digital presence to support growth and visibility.
He works with teams to develop websites and content strategies that communicate complex ideas clearly and consistently, with a focus on how brand, content, and digital channels shape perception in an evolving AI-driven landscape.
RainCastle partners with life sciences organizations to clarify brand positioning and align digital strategy to support growth, visibility, and long-term recognition.
They did an amazing job of translating a really technical subject matter in a creative and digestible way.
Partner, Healthcare Consulting Firm
They know how to translate complex biopharmaceutical information in an appealing, easy-to-understand way.
Senior Director of Marketing
While they’re excellent at building and consulting, they’re just as strong at centralizing messaging and copywriting.
Anita Mraz
Marketing Lead, Sollis Biotherapeutics
RainCastle did an incredible job. They really listened to us and thought through the needs of all constituents so that the content hits the mark. They know how to translate complex information in an appealing, easy-to-understand way.
Business manager in the research department at a major oncology hospital.
This has been one of the most positive experiences I’ve ever had working with a vendor. Every person we worked with did an excellent job. Their visual concepts really hit it out of the park which communicated the people behind our research, it was amazing.
Duane Sword
Vice President, WaveGuide Corporation
RainCastle provides high-quality deliverables with a rapid turnaround time. The team is innovative, creative, hard-working, and dedicated. Clearly a lot of experience and tribal knowledge from past projects that shows in their teamwork and professional results.
