An Effective Web Design Strategy Starts with Your Brand
We’ve talked about Market Strategy, Brand Strategy and Content Strategy, so why do we need a Web Design Strategy? Because, of all of these strategies, only your Website Design Strategy is externally facing. Let’s put Website Desgn Strategy into context to clarify how these strategies work in tandem.
Using a funnel metaphor, your Market Strategy is your highest level strategic decision, in which you define the markets for your products and/or services and determine whether your market approach is industry specific, solutions or applications-focused or some combination.
Once this is determined, your Brand Strategy encompasses the way you describe what you do, for what audiences with a compettive value statement, which sets you apart from your competition. You socialize this brand internally, and externally at every customer and employee touchpoint.
The power of a relevant Content Strategy — based on sound Market and Brand Strategies — is to create a program to disseminate and exchange your valuable content across all media and over time, which leads us to your Website Design Strategy.