The Jim Stengel Company
RainCastle is Jim Stengel’s strategic interactive partner and is responsible for creating the Jim Stengel company website, a branded, lead generation website that was featured in Forbes Magazine and won the Consulting Standard of Excellence Award from the Web Marketing Association. Read the full story ↓
RainCastle is Jim Stengel’s strategic interactive partner and is responsible for creating the Jim Stengel company website, a branded, lead generation website that was featured in Forbes Magazine. Jim Stengel is the former CMO of Procter & Gamble. His eponymous company is built around his broad experience in marketing and branding and a new paradigm for achieving business growth based on what he calls “brand ideals.”
Jim came to RainCastle so that we could build him a lead generation website and guide his team in how to elevate the website into one of their premier marketing tools.
We designed and architected a “Responsive“(mobile-friendly) website to promote Jim’s consulting practice and speaking engagements, and to share Jim’s “Brand Ideals” growth platform with a wider audience. Through close collaboration with the Stengel team, we made every page of the site contain one or more offers and multiple links, which caused visitors to engage and provide contact information in exchange for valuable content.
Success following the new website launch: Traffic increased 158% within the first seven weeks of the launch; bounce rate reduced by 25%; returning visitors increased from 33% to 38%; pages/visit went from 1.92 to 3.08. Show less ↑