RainCastle collaborated with Predilytics to create new brand messaging, a "Responsive (mobile-friendly)" website, tradeshow booth, advertisement and marketing collateral. Read the full story ↓
RainCastle collaborated with Predilytics to create new brand messaging, a "Responsive (mobile-friendly)" website, tradeshow booth, advertisement and marketing collateral. Predilytics is a Boston area healthcare technology firm that provides advanced healthcare analytics to health plans, providers, and other risk-bearing entities.
Our work for AirStrip gave us a great foundation of understanding and awareness of the healthcare industry so when Predilytics sought our help, we were ready. The application of big data to the healthcare industry is where Predilytics lives, and it presented a great opportunity for us to create a cohesive visual language to represent complex concepts in a way that web audiences could quickly grasp. In order to do this we began by working with the Predilytics leadership team to hone their corporate and product messages to better articulate their differentiation from competitive solutions and their unique value to clients. We then distilled those advanced ideas into concise web, collateral and advertising copy, coupled with an easy-to-understand family of icons, graphs, diagrams and conceptual imagery.
The results are an exciting new website and branded marketing communications materials that convey Perdilytics as a market leader at the intersection of healthcare and technology. Show less ↑