Innosight came to RainCastle for brand messaging, logo update, a new website and an ongoing SEO program to clearly establish their position as one of the leading innovation consultancies around. Read the full story ↓
Innosight came to RainCastle for brand messaging, logo update, a new website and an ongoing SEO program, to clearly establish their position as one of the leading innovation consultancies.
RainCastle worked closely with Innosight — a global innovation, strategy and consulting firm, founded by Clayton Christensen — to bring their unique business and culture to life on the web. The result of our collaboration is a highly visual, content-driven user experience that employs an extensive search and linking strategy providing easy access to a vast archive of innovation and business strategy content.
While designing and developing Innosight.com, RainCastle developed a comprehensive SEO program aimed to drive qualified traffic and leads to the website and to boost Innosight's search rankings. In conjunction, we set up lead generation landing pages for two Innosight books, The Little Black Book of Innovation, and The First Mile, in order to sell the books, track site visitors and improve conversions.
Recruiting was another important goal, so we created an engaging user experience for recruits at every level to identify their potential job path and gain a feel for the Innosight culture.
Because Innosight creates a wealth of published content and thought leadership, we designed and built a robust "Resources" section to enable visitors to easily search and find content using a variety of search criteria. Show less ↑