RainCastle has provided brand messaging, product naming and Responsive (mobile-friendly) website design and development for GI Supply, a manufacturer of medical devices and products for Gastroenterologists. Read the full story ↓
RainCastle has provided brand messaging, product naming, Responsive (mobile-friendly) website design and development and SEO for GI Supply, a manufacturer of medical devices and products for Gastroenterologists.
In order to make the website for GI Supply a more effective lead generation vehicle, RainCastle first engaged GI Supply in a brand messaging process which teased out a unifying corporate theme that will provide context for the growing family of products. Additionally, we provided unique messaging for each of the products.
With high-level brand messaging in place, we implemented an SEO program to identify key words and phrases that Gastroenterologists and other key audiences use when searching the web for information about products and / or procedures. These words were naturally folded into the website’s copy and coding for improved lead generation.
As GI Supply is a company founded by a physician/entrepreneur who began the company by creating products he needed that were lacking in the marketplace, we created a product focused website, designed around the concept of “Built for Physicians, by Physicians.”
GI Supply also asked us to name two products, one for their “RP (Rapid Paracentisis) Pump, which we renamed “Renova RP” and another to be used in endoscopic procedures, which we named, “AirWing.” Show less ↑