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Brand Strategy Examples - Mobile Communications - Tyco Electronics

Tyco Electronics (now Harris Corporation) is a $14 billion global provider of wireless systems for critical communications.

Tyco Electronics selected RainCastle to name and brand a new software product for a push-to-talk mobile device created for business team communications.

BeOn, is the name RainCastle coined for the new mobile product. BeOn suggests ubiquitous and highly reliable communications. BeOn is verb that can be used contextually in the marketplace with terms such as, "BeOn Site," BeOn Call," BeOn Target," and go BeOn.

BeOn was successfully launched at the CTIA international trade show,

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New name, product logo and brand language based on name.

Still frames from BeOn product, "features and benefits" Flash presentation.

BeOn product Literature.