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Brand Strategy Examples - Pharmaceutical Products - Thermo Fisher Scientific

Thermo Fisher Scientific (TFS), $10 billion purveyor of analytical laboratory equipment, sought to begin evolving into a "solution selling" approach rather than selling silo'd products.

RainCastle developed key messages and communications tools articulating the TFS product landscape, in the areas of Stem Cell and Cell Culture Development, by means of an integrated communications system that included interactive "features and benefits" Flash presentations, brochures, product literature, e-newsletters, email templates, package labels and multiple event graphics.

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Tradeshow graphics and Flash presentations.

Event graphics for Cell Culture program.

Still frames from event Flash presentation.

Literature and direct mail.