Open Connect

Open Connect specializes in business process optimization, which helps customers understand how to increase productivity and minimize risk.

Open Connect hired RainCastle to create their website because they needed a partner experienced in making complex concepts easy to understand. RainCastle employed an unusual navigational device for the OC website that enables visitors to navigate the site by selecting their business problem right from the homepage. When a user selects the business problem, they are taken down an information pathway that leads them to an offer such as a white paper, webinar or live person to speak with.

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