NEFA

The New England Foundation for the Arts (NEFA) connects artists and funders to promote the arts in New England.

NEFA came to RainCastle to help them look like a world-class arts organization. RainCastle began with a new logo to represent the constituents of NEFA. The drop of paint, a suggestion of artistic spontaneity, combined with friendly lowercase font created a bold logo that was instantly recognizable. This logo is the foundation for a complete identity system that included NEFA's annual reports, newsletters and publications.