Manulife Private Account

Manulife Financial wished to create a new division targeting high-net worth individuals.

Manulife Private Account

Based upon the huge success of our work for Manulife College Savings, Manulife asked RainCastle to provide brand strategy, naming, visual identity, collateral system, sales promotions, direct mail, web site and web tools such as an online Proposal Generator. The look and feel of the new Manulife division, we named, Manulife Private Account, is rich in tone and color and the choice of illustration is unique in their market.