Bioprocessors

BioProcessors is a life sciences company providing a unique automated system for accelerating the cell culture process development associated with drug discovery.

RainCastle crafted a brand strategy and product naming architecture likening BioProcessors automated system for optimizing cell cultures to that of the modern-day automated culturing of pearls. This visual metaphor and its associated language of "culturing competitive advantage" was implemented across an entire communications system including, a new website, interactive flash presentation, tradeshow graphics and collateral.