When the Domtar Distribution Group decided to rename as Ariva, they came back to RainCastle (we had done their previous site) to bring the brand to life. Ariva represents a new direction for what was a paper distribution operation but is now a much broader concern that employs digital technology to streamline their operations and better serve customers. We created an unorthodox home page design that utilizes an angled, stair-step top navigation that mirrors the logo design and a provocative Flash presentation that animates the brand concept of "Paper to pixels. The way forward."
Ariva website homepage.
Ariva website homepage showing interactive sequence.
Ariva website interior pages.