Tapestry Networks

Tapestry Networks brings together public and private sector leaders in small, invitation-only networks to work on critical and complex issues, such as corporate governance, drug development and pricing, sustainability, etc. Its role as a trusted intermediary is unique.

How RainCastle Collaborated with Tapestry Networks

RainCastle worked closely with Tapestry to update their corporate and brand identity, create a new website, and establish a foundation for a sophisticated online experience that engages network members, as an extension of their personal relationships.

Tapestry competes with top tier consulting firms for talent. RainCastle conducted a brand strategy exercise, interviewing Tapestry recruits and current employees at all levels and crafted brand messaging and website user experience specifically for the Careers section of the website.

In addition, RainCastle trained the Tapestry team over three, one-hour sessions on best practices for web writing. This integrated our knowledge of how people engage with web content and how to make that content searchable and compelling.