Case Studies

For examples of RainCastle's range, this selection of client case studies demonstrates creative thinking based upon strategic insight and business experience.

ALS TDI Virtual Lab Tour

Challenge

ALS Therapy Development Institute (ALS TDI) is the top scientific research organization working exclusively towards a cure for ALS (Amyotrophic Lateral Sclerosis), also known as Lou Gehrig's disease. ALS TDI has three primary marketing goals:

• build awareness of their extensive laboratory facility
• increase charitable donations
• differentiate from the 3 other ALS non-profit organization

As most donations come from people with some relationship to an ALS patient, the audience is educated and discerning. ALS TDI needed to differentiate themselves as the organization most likely to find the cure, thus most worthy of donations.

Solution

RainCastle created a special "virtual lab tour" to enable potential donors and the ALS community to "experience" the ALS TDI lab, meet the scientists and learn firsthand what they are accomplishing.

The virtual lab tour is a Flash-based application that includes 6 video modules, consisting of engaging interviews with the scientists from the different areas of research as they conduct their work in the laboratory and utilize computer modeling. The application is interactive, inviting the visitor to pose questions to the researchers, learn more, become an ALS Ambassador or donate money.

The integration of Flash with video content is ideal for scientific organizations that need a visually compelling way to present concepts, and for non-profits that need to communicate their mission in a way that easily communicates important content, which paves the way to increased donations. The flash with embedded video format is versatile in that it can be used on the web and be distributed on a CD.

Results

In it's first week on the ALS TDI website, the Virtual Lab Tour had 1600 unique visits. One third of those visitors clicked through the application and 5% donated money.

The virtual Lab Tour has also become a key sales and marketing vehicle for the ALS TDI leadership.

Learn More

To learn more about how RainCastle's interactive capabilities can bring your concepts to life, contact us or call Paul Regensburg at 617.965.2681 x225.

To learn more about how you can help to find the cure for ALS, visit the ALS TDI and take the virtual tour at: http://www.als.net/research/VLT/view.aspx.