Internet Marketing

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Analytics & Tracking

Website analytics allow you to monitor the success of your online initiatives in real-time,
allowing for quick strategy shifts and high return on investment.

One of the best things about Internet marketing versus other types of marketing is the ease with which you can track your results. No longer do you need to worry about guessing or estimating how many people saw your ad, read your postcard or researched your company. Internet marketing software enables you to have all the data at your fingertips. With Internet marketing analytics, you can:

  • Establish how many people are visiting your site and where they are coming from
  • Analyze traffic and lead trends over time
  • Determine which channels are resulting in the most visitors, leads and customers
  • Calculate return on investment for various marketing projects and campaigns

RainCastle will set you up with an Internet marketing analytics platform that is right for your company and manage all of your analytics reporting. By employing Internet marketing analytics software, we can help ensure that you are maximizing return on your marketing budget.