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RainCastle Blog

White Papers & eBooks

From Brand to Fans: How to Make your Website a Lead Generation Powerhouse

From Brand to Fans: How to Make your Website a Lead Generation Powerhouse

This eBook explains how a clearly defined relationship between your brand, website and marketing, yields measurable results toward generating quality sales leads.

  • The Components of a Website that Convert Visitors into Leads
  • How Messaging Will Make a Lead Convert
  • How to Deliver “Scannable,” Content that Causes Prospects to Engage
  • How to Create a User Experience that Generates Return Visits and Increased Leads

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Corporate Website Design: How to Recognize and Create Brilliant Website Design

Corporate Website Design: How to Recognize and Create Brilliant Website Design

This eBook provides a brief overview of how to make your website into an “engagement,” and shows examples of homepages with successful engagement characteristics.

  • The Components of a Well-Organized Website that Elicits Engagement
  • How to Design for the User, Not the Insider
  • How to Create a Website that Addresses Your Visitors’ Needs and Answers their Questions

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Integrated Marketing Services: What’s the Big Deal?

Integrated Marketing Services: What’s the Big Deal?

This eBook explains integrated marketing services, what they are and how businesses can use them to their advantage.

  • How to Get Started with Integrated Marketing
  • Where to Place Your Integrated Marketing
  • Applying Integrated Marketing in the Real World

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