Responsive Website/Mobile Design

Responsive website design is the best solve for the problem of websites that don’t scale well to mobile devices and require the viewer to do a lot of “pinching and zooming” to access content. When we design a website using Responsive Design, the code will enable the website to reconfigure itself for optimal viewing on whatever device your viewers use.

Example of Responsive website for the Jim Stengel company

Example of Responsive website for the Jim Stengel Company

Responsive Design has become the defacto website standard, which is generally a good thing since most people spend a lot of time on the mobile web. Responsive Design is not a panacea, however, and comes with inherent compromises. First, you must understand that with Responsive Design, your desktop and mobile sites are one and the same. Your complex content will be the same content that appears on a mobile device, which will either scale down and appear smaller or will need to be cropped to fit the narrower form factor. To anticipate this, desktop sites are becoming simpler and copy more concise. The layering of images and text you used to see, has begun to disappear. As a result of this hybrid approach to web design, websites have become more homogenous and require even more creativity and technical dexterity to stand out. Overall, Responsive Design is a positive trend and appropriate for today’s websites. Just be aware that with it, your mobile site has the same content as your desktop, but stacking content creates a different user experience for your mobile audience.